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Showing posts with the label Small Business.

The 2 Categories of Digital Media Marketing (Highlights).

You can do more with the 2 categories of digital media marketing, infact you can do alot to scale up your online and offline presence. But what does it mean? Digital media marketing is a method of communicating, marketing and/or conveying of relevant information to different groups or segments of the target market audience via a digital medium (either through online or offline platforms) with the aim of influencing the consumer's decision-making in their purchase process or consumption behaviours. Although it is effected through various digital media platforms, but more often than not the two categories are very confusing to so many people, and others even use the terms interchangebly to explain one form of digiral marketing to mean the other, while in actually sense thats not the case. Let me simply put it this way - both categories of digital media marketing (i.e online and offline marketing methods) use digital technology in the display or projection, but the marketing platf...

Why Digital Marketing May Edge You Out of Business In 2020, And Beyond.

If marketing is a way of or a strategy to create awareness and bring the product/service(s) nearer to the target audience to persuade and elicit their emotions into purchase actions; then digital marketing is the simplest and fastest way to spread and/or execute the ideas behind the awareness-creation campaign strategies in the entire marketing model.  The entrepreneurs, the economic-gurus and the entire business world in today's digital and content marketing sphere embrace quite a great deal of topnotch high-tech marketing software ideas, strategies and/or cutthroat approaches to outdo each other in business. That is, in-terms of products/services, consultancy ideas and growth prospects respectively.  In such an ever evolving event in a more saturated and competitive business environment, it makes every other business owner out there to employ different marketing techniques to stay on the edge of competition or even try to outwit the rest in marketing digitally. B...

7 Affiliate Marketing Strategies for a Small (Online) Home-Based Business.

Did you know that the biggest chunk of revenue recorded or generated by most of the small online businesses out there, are from affiliate marketing ? Well, I know you might have heard of it, or maybe not. If your answer is affirmative, then maybe you also now probably wonder and haphazardly ask yourself this: " why doesn't my small online business benefit me financially from such web-based income generation streams?" Now, if you are an affiliate marketer already; linked to one or a number of many partner marketing networks/organizations and programs that exist in this kind of business model or environment out there today, then - bravo..!!! You are heading the right way. That's one great step and move forward, to take your venture into the next level to reap its latent fortunes from it, fully. But if not, then I think I am not going to dilly-dally about such a question. My straight answer to that, - what might be bothering your mind much about Affiliate Market...