4 Google Page Rank Penalties You Need to Know. (As a Beginner).

Google penalizes ignorance, and ignorance in this case to me is a universal term interms of blogging, because it cuts across a number aspects. It might come and affect you in different angles.

What I know in this industry is that I will never ignore some simple guidelines that are supposed to be so direct to us in our content creation, and some of those are Google page rank penalties.

In other words they are content publication policies and/or warnings.

Why I Will Avoid Them If I Were You.

Let me assure you that you are guaranteed to find it rough if you don't follow them since Google expects you to at least strictly follow. If you feel you can't stick to them then better still avoid them like plague.

Your ignorance upon them will definitely lead your website into web presence oblivion. You might get into a serious fix in the end.

You will encounter dire consequences in terms of Google SERPs rankings.

So, if I were you I will first start with the most obvious and common one among the 4. And there is no particular order in the listing, but number one being the most notorious.

As a beginner I will...

1. Avoid Contents that are Prohibited by Google.

Note: There is a Google penalty for engaging in Prohibited Contents.

Publishing unauthorized contents on Google blogger platform especally for commercial purposes are strictly prohibited. Although some contents are allowed, but there are specific content areas that are strictly not allowed and for the ones that are allowed there are rules that you have to follow.

And if you feel that you must publish them then you MUST clearly and strategically place warning indications or signs that every visitor to your website can openly notice what that content is all about. You are required to inform them in advance.

• NB: Avoid Contents that are prohibited by Google and/or site's that are directly and/or illegally intend to engage for commercial purposes in encouraging things like; rape, necrophilia, pornography, sextrafficking, incest, illegal arms dealings, personal information exchange scheme as a site etc are not allowed.

It will only make your website be isolated, blacklisted, ranked lower and worst be eventually deregistered or blocked from the platform. Also publishing private nude pictures and images without consent of the person featured on those photos are not allowed.

So, note that, anybody is allowed to report your site if they feel or thinks that it violates policies that safeguards every other user's interests on your website.

2. Stay Away from Black-hat SEO.

Note: There is a Google penalty for Black-hat SEO.

Black-hat SEO technique is a method of Search Engine Optimisation used to boost flow of organic traffic into a website by using strategies that are meant to trick search engine algorithms through several unauthorized shortcut tactics to make the site rank higher in search engines.

• E.g by engaging in private blog networks, keyword stuffing, backlink networks, paid links, page redirects through bait links or adverts, link farms among several other unethical page rank techniques.

Such methods are highly not recommended for you to engage in or use in your website or blog, because in the end they will only reduce your site authority, dent your image and reputation as a beginner, but especially as an expert in your specific niche within the industry that you operate in, and it will ruin your brand badly.

They are underhand tactics that are not good for the health of your website. 

Instead try the White-hat SEO which uses the recommended best practices of search engine optimisation like ensuring you provide great user experience (UX) to your site visitors - through publishing quality contents, improve your site's loading speed etc.

• Related post: 5 Bad Blogging Habits That Makes Your Website Unpopular. (Number 3 And 4 Will Surprise You). 

3. Tone Down on Affiliate or Monitization Links.

Note: There is a Google penalty for Excess Affiliate Links.

Making money online is one of the reasons why we create websites/blogs, and to earn that money then its through affiliate marketing as one of the various methods that you use to do so. You can use affiliate links to advertiser sites and your contents to actualize that.

Links and ads are the reasons we make money on our websites, because we earn a commision where applicable from them.

But ads and/or contextual ads (or ads in general) bothers our (readers') minds most of the time I know, because I believe its true not everybody likes them. Doing it in moderation is the way to the heart of atleast a good size of your audience. You can still earn through affiliate marketing via links. The only problem comes in when you use a lot of it on your website, blog posts or comments.

Affiliate links are basically affiliate marketing techniques which are intended to direct a site user to a third party or a merchant's site for a visitor to purchase, register or subscribe for a product or service.

And thats including excessive AdSense activation, placement and implementation right from Google itself.

You know, affiliate links doesn't matter where you source them from, but how you entirely utilize them allover your website or blog is what matters a lot. A few of it here and there has no problem, whether as anchor texts or images.

So what does affiliate links mean?
It simply means that you are a third party to that specific link, whether it is a marketing link leading the site visitor into another advertisers site or not. So the more you have them in your site the more it appears as if you never value your site visitors.

The user experience diminishes to a greater extend.

• Tip: Today, the fewer the number of affiliate links you have within your blog posts and/or website, the greater the potential for higher page rank. Its one of the many SEO tricks for better page rank that I have learnt in my blogging history.

So just like too much native ads on your website puts off visitors too, much affiliate links will definitely earn your site page rank penalty the same, and when this happens you won't be able to know.

This is because Google will not tell you that in advance, you will just realize that your site slowly degenerates and sinks deep onto the second or even on the third page of the search engine results pages (SERPs), where it will frequently feature more than the competitors' websites. And I believe you don't want that to happen to your site too.

4. Poor Link-Building Strategies.

Note: Google will penalize you for Perennially Broken Links.

A broken link is a sure turn off for anybody else online out there, including your site visitors. 

And that means if you do poor backlink and link-building creations, connections and all that for your blog posts with other sites that has links with automatic no-follow setups for instance, then those setups will generate and return certain unsatisfying results. Like a broken link with error 404 displays among other more or less the same errors.

But the SEMRush backlink building tool and its subsequent SEO tool are some of the best resources for you, for both quality backlinks and other link-building strategies that you can bank on when it comes to such problems.

The no-follow setups are only meant to safeguard a site and its contents from unknown links, sites, sources or brands which might dent the reputation/image of another site.

Reason being that I may not want another website or site that I don't know their dealings or if at all their contents are worth my visitors/audience's time.

If its a poorly rated site from contents that it produces then this might in turn damage your site. So that's the reasoning behind broken links and unauthorized links built left right and center from whichever blog that you might think of.

Conclusion.

Google penalties are never a good thing to happen to your site at all, and especially if its still a young website. The worst part of it is that you will never know when it happens to your website. No warning shots will be coming your way from Google most of the time.

So you - as a blogger (beginner) your satisfaction in finding more insights to point you into the right direction is the right way.

Most bloggers never realize that they are doing things that warrants Google Page rank penalties. So try to be in the safe side of blogging.

Up to you now to find the right way to do things your way, but remember that the above 4 reasons are not all the page rank penalty considerations from Google, there are perhaps so many others to avoid. Though the above are the most common ones.

What do you think?

Post your comments below and let me know what you think.

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